September 11, 2017


partners ›   Store news ›  

We are now stocked in MAME coffee shop in Zürich!

Rolex, Lindt, Bally and the cuckoo-clock – what do they all have in common? “Switzerland”, I hear you think aloud. “Quality and precision engineering?” Indeed!  Nowhere else in the world can claim such accolades. Nowhere else in the world screams “quality” quite like Zurich. Okay, maybe there are others (including Geneva), which capture our imagination. Still, we Swiss know quality when we see it. So, when an award-winning café in Zurich asked to stock our teas, we were overjoyed to be recognised for our quality and brand.

MAME Coffee shop

This award-winning café is called MAME. You can find it on Josefstrasse 160, Zurich. Run by two champion baristas named Emi-San and Mathieu, they know their coffee inside-out. Both Emi-San and Mathieu won the Swiss National Barista Championship (two years in a row) for their outstanding coffee-making skills. Their understanding of coffee itself and extremely well-honed brewing techniques are a sight to behold. Even an irregular coffee drinker would be bowled over by their know-how and dedication to the bean (side note, MAME means "beans" in Japanese).

Tèaura teas at MAME coffee shop


You can find our teas there now, brewed to perfection by Emi-San and Mathieu themselves. Pay them a well-deserved visit and order your favourite tea or try something totally new. We are confident that you will love our selection of fine teas. Tease out the delicate flavours of our tea leaves, get to know the uniqueness with each brew, soak in the wholesomeness as you hold the warm cup in your hands…   

Have you already had a cup of our tea from MAME? Let us know what you think - we love to hear our customers’ feedback!


Josefstrasse 160, 8005 Zurich, Switzerland
Official website, Facebook, Instagram



April 21, 2016


review ›  

Featured in Montres-Passion

We have been featured in Montres-Passion in a lovely article. Take a look at the link below (French):


Green tea

March 28, 2016


review ›  

More tea reviews

TheOrganicFashionUtopia have reviewed some of our teas! Take a look at the full article below:


December 18, 2015


review ›  

Swiss Blogger tea review

A customer has reviewed our teas! Take a look at the article at: (French)


November 08, 2015


how to guide ›   knowledge ›  

Quick guide to achieving the correct temperature for brewing different teas

Different types of teas require different temperatures - black tea being around 95°C in general, green teas between 70°C to 85°C and white teas around 80°C. Brewing in too high a temperature will result in bitter tea and you won't extract the perfect blend of flavours the tea was intended for.

 Although becoming more popular, not everyone has a variable temperature kettle and when you are not at home brewing tea at the perfect temperature can be tricky to get right in a pinch. Using a thermometer, although accurate, can be a bit of a pain and takes away from the stress-free tea brewing process.

So how do you achieve a water temperature of 70°C for brewing your perfect cup of green tea in these situations?

Kyusu teapot and two pre-heated cups.

The 10°C rule of thumb

A useful tip is that water will lose approximately 10°C each time you pour into a different vessel, with ceramic. What we like to do to achieve a temperature of 80°C for white tea like our Fuding Silver Needle, for example, is to pour boiling water into an empty teapot and leave the water to cool for roughly 30 seconds. The teapot will absorb some of the heat from the water, cooling it down. Pour this water from the teapot into the cups you are using and wait again for the heat to dissipate. Finally add some loose leaf tea to your teapot and pour the water from the cups back in. 

The benefit with this method is you can do it anywhere you have access to boiling water and you can even do it without a teapot, using a strainer in a cup like our Finum Brew Basket. It also pre heats both the cups and the teapot meaning you get a better brew that stays warmer for longer.

In summary: 
  • Pour boiling water into empty teapot.
  • Wait 30 seconds (water should now be at 90°C).
  • Pour from the teapot to the cups you will be using.
  • Wait for 30 seconds (water should now be at 80°C).
  • Put the loose leaf tea inside the strainer in the teapot.
  • Pour the water from the cups over the tea in the teapot.
  • Wait for the specified time (normally around 1 minute 30 seconds)
  • Remove strainer with tea to stop over-brewing.
  • Admire your perfect brew and enjoy in peace.

Happy brewing!